Rachel,

I have to admit, early CafeDirect coffee wasn’t great, but that was seven or eight years ago. It has much improved since then.

We serve CafeDirect after the services at our church. No-one complains, probably because (a) it’s good coffee (we get the 5065 stuff) and (b) people are there for social interaction and community, not just coffee.

I think your friend needs to try some up-to-date FairTrade coffee, then see if she still thinks it will drive people away!