Reading this article and the comments above, it seems everyone is in the same boat. We are a web design and digital marketing agency and I have spent hours on the telephone with various callers such as small sole traders to local government and charity organisations. Im not rude enough to say “Im not telling you how i would do this and that” until an agreement has been made. I think not putting too much detail in your quote/proposal is the key, because they would just steal your ideas and take them somewhere less expensive, even though most of the time the cant even give you an idea on budget. Great article though +1