As a 2006 university graduate and having since worked in the web industry since graduating, I would suggest building up a portfolio of work before graduating. I don’t propose that they distract their efforts from studying, but to consider how their university work (final year projects) can be put to practical use. Rather than ‘simply’ learning a programming language, put it to real use by building a simple website with it.

Attending conferences such as FOWA and FOWD since graduating has shown how the web industry operates outside of my immediate working environment. As student passes are available for most conferences with a heavily discounted price, I wouldn’t hesitate in attending to give an insight into how the web industry works. I only wish I knew about the conferences when I was at university.

Specialise. I don’t propose having a small niche skill set, but understand what you want to do when graduating, what employers look for and concentrate your efforts more on those skills. I learnt Freehand, Visual Basic and Director whilst I was at university, none of which I use today.