I’d steal Nike’s slogan and say “Just Do It”…

Make time to work on personal projects, or sites for on campus organizations, tackling a problem you see every day, or looking for ways to contribute to a project. Get your hands dirty building and designing things that see the light of day. Maybe its not a site, but an iphone app, or contributing code or small UI enhancements to a favorite open source project. It will result in both you getting some real world experience with the tools and the process people work with today & to the outside it will be a way to demonstrate that you’re passionate about the web & it’ll grow your network of contacts before you’re ready to send around a resume.

It worked for me in 1997 having run a site for my school’s outdoors/hiking club. And I still see it working today for people looking for their 1st job or their 4th.