Emily Heath hit the nail on the head when she brought up the issue of content being published in a rush. We have to remember that most content creators don’t care about the code. The code could be all tables and it wouldn’t matter to them as long as the image they embedded is in the right place.

One of our biggest obstacles as web weavers is instilling that care/concern for proper semantics, meta-tagging, etc. The problem is not only a technical one, it is also a problem with workflow/process. In print, authors create the content while designers lay out pages. With the web, we’ve given writers control over the layout and design. However, their job is to write. In general, we can’t expect them to care about principles and nuances in design or specifics/technicality in the code/meta-data.

Of course as Rachel alluded to in her article, there are those writers who see all these nifty WYSIWYG tools and spend their time playing around with fonts and colours and as a result both the design and content suffer.