Well said. It’s just unfortunate that the ‘most successful’ ads are the big, silly, annoying blinking ones that make content hard to read. I’ve got nothing against advertising as it allows for a lot of great free content to be created that otherwise wouldn’t exist but sometimes it’s so poorly worked into the design and layout of a site that, I feel, it’s ultimately detrimental to the usability and overall success of the product. I’d be curious to see how removing adds on a site like Sitepoint affected readership levels.