It’s a difficult place many developers find themselves – often somewhere between the commercial interests of selling a particular platform or not enough experience/training/skill to choose a more appropriate piece of software.

In the interest of being agnostic and enabling re-use of content anywhere it would be great to see more ‘content API’ type services coming through – the only such product I can think of is Osmek, which looks great – certainly talks the talk on their homepage – but the thought of a 3rd party holding my or a clients content still worries me.