Need to know more? Read on to view the table of contents or download a sample chapter.
Here's what Andy Croll had to say about The Profitable Side Project Handbook
"Rachel’s book covers the interesting stuff, the important stuff, the boring stuff and the stuff you haven’t even thought of - all in an approachable, no-nonsense manner. Completely recommended."
Why have I written this book?
In 2009 I was one half of a successful web development consultancy business, working alongside my husband developing sites for clients. We launched our product Perch as a side project alongside our client work. It became profitable within 24 hours of going on sale, has now taken well over half a million dollars in revenue, and as of the beginning of 2013 became our entire business.
We achieved this without funding, employees or any prior experience of launching a product.
There are many similar stories out there. Freelancers and small agencies developing small products and making a viable success of them as a business. Unlike the startup dream of big wins, which is essentially more like pinning your hopes and dreams on winning the lottery one day, building up a small product business is possible for most of us. It requires consistent hard work and focus, but those things are within your control.
What will you learn?
This isn’t a book about “doing a startup”. This is a business book about diversifying your income as a freelancer, agency owner or possibly even as an employee. It is a practical book based on my own experience and also research into other similar businesses. I cover the real nuts and bolts of doing this along with actions you can take as you bring your own products to launch.
Table of Contents
Why Side Projects?
Download Chapter 1 as a sample chapter
- Profitable Side Projects
- Dreaming Small is Underrated
- What Defines Success for your Product?
- Getting to the Shipping Point
- A Cautionary Tale
- Minimum Viable Infrastructures
- Small Things Can Grow
- Take Action: First Steps to Launch
- Ideas and approaches
- Software as a Service (SaaS)
- One off purchases
- SaaS vs. one off purchases
- Plugins, themes and add-ons
- Putting your main product on hold
- The Concierge approach
- Validating ideas
- Take Action: Your Product
- Making time for side projects
- Spend Time to Save Time
- Tools and Techniques
- Take Action: Productivity
- Choosing a Pricing Model
- The Pricing Model for Perch
- Step by Step Pricing
- Customer Acquisition and Lifetime Value
- Card up front or after Trial?
- Special Offers and Discounts
- Pricing in one currency or multiple currencies
- VAT and Local Taxes
- Take Action: Pricing Models
The practicalities of selling products online
- Taking payment
- Legal Matters
- Stats and tracking
- Take Action: Infrastructure
Identity and Brand
- Visual Identity
- Identity through Voice
- Writing marketing copy
- Take Action: Identity and Brand
Setting up for Support
- Supporting your product
- Tools for Support
- Public Forums vs Ticketed Support
- Social Media Support
- Pre-sales and purchase support
- Dealing with Difficult Customers
- Take Action: Support
Planning a Launch
- Building an audience
- Pre-launch pages
- The Slow Launch
- Take Action: Next Steps to Launch
We launched! Now What?
- Adding features
- Balancing client work and your product
- Marketing Your Product
- Switching focus
- Enjoy the Journey
Buy the book!
The book is published in three formats - PDF, epub and mobi. You get all three in the download.
Price: $39 USD
If you are unhappy with your purchase simply reply to your order email within 5 days to let me know, and I will refund you.
About the author
I’m Rachel Andrew. I’m a web developer, speaker and writer, Managing Director over at edgeofmyseat.com where we work on our flagship product, the really little CMS Perch.
In addition to my own experience and research the book includes interviews from a number of successful founders.
talking about the differences between SaaS and on-premise, "one-off purchase" business models.
on designing landing pages and product websites that convert visitors into customers.
on marketing your own bootstrapped products
on taking a 'slow launch' approach to bringing customers onboard.
on negotiating the transition from services company to product business.