Wheel even admit to being “actively involved in shaping their digital strategy”! If that was my work, I certainly wouldn’t admit to it! I also note that Wheel were responsible for the Dixons Stores Group sites – those of “Javacode” fame:
http://www.allinthehead.com/retro/75/

Based on these examples of shoddy work, it looks like Wheel need to buck up their ideas a bit.