We sell our product Perch to web designers and developers, the majority of our customers are small agencies and freelancers. They buy a license for each site they build for a client. We allow license transfers so quite often a designer will transfer the license to the client’s own account once the site is built. … The case of the abandoned clients
I was interviewed recently for the EntrepreWired podcast. I’m usually asked pretty much the same questions every time I do an interview like this, but Paul King asked me something I don’t often get asked. “What did you take from being a dancer that you’ve applied to your business life?” This is something I’ve thought … All I know is how to work hard.
In the March 2014 issue of net magazine I have a cover feature Pro Ways to Launch a Product. I’ve been writing for magazines for something like ten years but I think this is my first cover, and I’m happy because it is on a subject I really care about. As a number of people … net magazine: Pro Ways to Launch a Product
I recently asked my list what they found hard about launching products and what they would like to know more about. By far the most common question was from people who wanted to know how to create interesting blog posts and articles that will bring an audience to the product website. What subjects should you … Content Marketing for bootstrappers – what should you write about?
In my book, The Profitable Side Project Handbook, I advise readers to get to launch as quickly as possible. As anyone who has launched a product will know, you can spend as long working on the infrastructure to sell and support the product as you do on developing the first version of the product itself. … Selling digital products with Shopify, FetchApp and Stripe
It is all too easy to focus development efforts on big features for your product. Big headline features are a good chance for a marketing push, they can be announced with bells and whistles; there is something big for people to get excited about. Big new features are great fun to launch, however in our … Go back to basics with your product and “fix all the things”
Yesterday I launched my new book, The Profitable Side Project Handbook. The launch went really well, I’ve already had some lovely feedback, and I’ll be writing about some of the things I learned while self-publishing and marketing my own book, over the next few weeks. This post is about the baffling world of ebook formats, … HTML, EPUB, MOBI, PDF, WTF – creating an ebook
After an epic week of battling with e-book formats, this morning I have launched my new book The Profitable Side Project Handbook. As with all side projects, I’ve learned a lot just getting to the point of launching the book, and I’ll be writing up some of that here in the next few weeks. Despite … The Profitable Side Project Handbook – now available
In December I wrote It Is Never Done, a post about how we often don’t take the time to look back at the things we have finished, and celebrate them. I’ve written a more personal post about how tough 2013 was in many ways, but I also believe I have produced some of my best … My 2013 in writing and speaking
Six weeks ago I had surgery to remove the metalwork from my arm. The continued lack of movement and pain meant that the surgeon decided that it was worth removing the metal to see if they helped progress. It’s still early days, I’m still sore from the surgery but am back working with the physio … Fitness goals for 2014