Yesterday I ran twenty miles. I’m marathon training rather than being chased by a bear, but this was my first race over half marathon distance so something of a milestone. I’m not a fast runner, my half PB is just over 2 hours. I knew as I stood at the starting line that I had … Playing a mind game. On distance running and product launches.
I am sure that all of us building businesses do this from time to time. We read some article about an individual who made half a million dollars on some small app, or a company who launched their product and six months later sold it at a huge profit, and our minds start racing. That … Don’t Benchmark Your Success Against Outliers
Like most companies that are not investment backed, at Perch we have a pretty small advertising budget. We like to use that budget where possible in sponsoring and supporting things we like, rather than just paying for ads. The standout success in our advertising has been in sponsoring podcasts. However not all podcasts are created … Podcast advertising – the “sponsor read” is key
We sell our product Perch to web designers and developers, the majority of our customers are small agencies and freelancers. They buy a license for each site they build for a client. We allow license transfers so quite often a designer will transfer the license to the client’s own account once the site is built. … The case of the abandoned clients
I was interviewed recently for the EntrepreWired podcast. I’m usually asked pretty much the same questions every time I do an interview like this, but Paul King asked me something I don’t often get asked. “What did you take from being a dancer that you’ve applied to your business life?” This is something I’ve thought … All I know is how to work hard.
In the March 2014 issue of net magazine I have a cover feature Pro Ways to Launch a Product. I’ve been writing for magazines for something like ten years but I think this is my first cover, and I’m happy because it is on a subject I really care about. As a number of people … net magazine: Pro Ways to Launch a Product
I recently asked my list what they found hard about launching products and what they would like to know more about. By far the most common question was from people who wanted to know how to create interesting blog posts and articles that will bring an audience to the product website. What subjects should you … Content Marketing for bootstrappers – what should you write about?
In my book, The Profitable Side Project Handbook, I advise readers to get to launch as quickly as possible. As anyone who has launched a product will know, you can spend as long working on the infrastructure to sell and support the product as you do on developing the first version of the product itself. … Selling digital products with Shopify, FetchApp and Stripe
It is all too easy to focus development efforts on big features for your product. Big headline features are a good chance for a marketing push, they can be announced with bells and whistles; there is something big for people to get excited about. Big new features are great fun to launch, however in our … Go back to basics with your product and “fix all the things”
Yesterday I launched my new book, The Profitable Side Project Handbook. The launch went really well, I’ve already had some lovely feedback, and I’ll be writing about some of the things I learned while self-publishing and marketing my own book, over the next few weeks. This post is about the baffling world of ebook formats, … HTML, EPUB, MOBI, PDF, WTF – creating an ebook