I love speaking at conferences. Through conference speaking I’ve been able to travel to parts of the world I would never have seen, meet and talk to people I would never have met. I’ve discovered new foods I like to eat, brought new customers to our product, learned so much more about different cultures – … Conference speaking, transparency and fairness
I’m writing this at 36,000 feet on my way home from re:build conference in Indianapolis. I attend a fair few conferences but re:build is going to be a hard one to beat. I really did have the most lovely time. Speaking at re:build I was initially contacted by Tony, one of the two organisers for … re:build Conference 2014
Yesterday my two-year journey to run The London Marathon ended. I did it! It was the most epic and amazing experience, more than I imagined and perhaps even more so given my deferral and all the surgery of the last year. This post is my recollection of the day – before I forget any of … I ran The London Marathon 2014
I travel quite a lot to speak at and attend conferences. I enjoy travel, meeting people and seeing new places, however travel can leave you feeling tired and risking illness. If you only travel once or twice a year, it’s a special occasion and a time to let your hair down, this post is not … 5 Tips for the Healthy Frequent Traveller
This is the first chapter of my book, which you can also download in PDF format. If you want to read more you can buy the book here. Why Side Projects? This book is about creating profitable side projects. It isn’t about building the next big thing, and retiring on your millions in three years … Chapter 1: The Profitable Side Project Handbook
Since the launch of my book I’ve got to talk to a lot of designers and developers about their side projects and products they hope to launch. A recurring theme is a belief that perfectionism prevents them from getting to launch; they can’t release a small version of their product because it wouldn’t meet their … Perfectionism or procrastination? Reframing the Minimum Viable Product.
Yesterday I ran twenty miles. I’m marathon training rather than being chased by a bear, but this was my first race over half marathon distance so something of a milestone. I’m not a fast runner, my half PB is just over 2 hours. I knew as I stood at the starting line that I had … Playing a mind game. On distance running and product launches.
I am sure that all of us building businesses do this from time to time. We read some article about an individual who made half a million dollars on some small app, or a company who launched their product and six months later sold it at a huge profit, and our minds start racing. That … Don’t Benchmark Your Success Against Outliers
Like most companies that are not investment backed, at Perch we have a pretty small advertising budget. We like to use that budget where possible in sponsoring and supporting things we like, rather than just paying for ads. The standout success in our advertising has been in sponsoring podcasts. However not all podcasts are created … Podcast advertising – the “sponsor read” is key
We sell our product Perch to web designers and developers, the majority of our customers are small agencies and freelancers. They buy a license for each site they build for a client. We allow license transfers so quite often a designer will transfer the license to the client’s own account once the site is built. … The case of the abandoned clients